SMART Innovation Network for New Generation Enterprises

i.e. SMART Terms of Reference for Graphical Services (29.4.2013)

The European Office of the Vienna Board of Education in its role as Lead Partner of the i.e.SMART project is requesting support in the creation of a virtual interactive 3D environment for the SMART site as well as the graphical design for the 2D environment.

The SMART site is a multi-lingual, interactive, transnational knowledge management tool (ICMS) developed by the i.e. SMART project ( The institution responsible for the programming of the SMART site is the Department Knowledge Engineering of the University of Vienna. The platform contains state of the art information on the ‘transformative business approach’ to innovation and entrepreneurship as well as state of the art information on the three emerging sustainable economic sectors.

The requested service is required to provide a 2D graphical design for the SMART site, i.e. the general graphical layout, design of navigation items (e.g. buttons) as well as support in the graphical design of forms and pages.

Furthermore the requested application is required to provide an interactive 3D environment, allowing a visitor - user of the website to navigate and explore the 3D scene by using the keyboard and/or mouse available on a desktop or laptop computer.

Typical 3D interaction is expected, such as scaling of geometry space as the user explores and moves in the scene, taking into account user actions, for example approaching or going away from a part of the scene.

The 3D space will consist of four different 3D enclosures and each enclosure will contain predefined 3D objects, such as a guidance billboards, furniture and electronic equipment, elevator, escalator, natural elements (plants, trees etc.), flat screens that will project liveaction footage of i.e. SMART events, interviews and conferences and finally possible 3D animated characters acting as hosts for the visitor with a looping or relatively repeated animated movement.

The user should be able to explore the scene and the objects available in each scene, while certain behaviors will be associated with each 3D object. It should be easily understandable by the user that each object is associated with a given interaction, by a method that will be agreed during the implementation stages. Such methods are currently envisaged as clear modification of the object display e.g. texture, lighting, etc. when the user approaches the object or the mouse hovers over it.

The user should be able to interact with each object and the result of each interaction will be clearly defined during implementation. Interactions are expected to be the display of a website in a browser window or tab, playback of a sound, display of text, navigation to a different 3D space, change of texture or lighting etc.

3D objects may have predefined animations that either continuously loop, animate periodically or after a given time animate by proximity when the user approaches the object.

The application should be displayed in a web browser and should be accessible by modern desktop browsers, while every effort should be made to make the application available in browsers of mobile devices (tablets and mobile phones).

The application should utilise an interactive real-time 3D rendering mode in an HTML context within the web browser, without the use and installation of any plug-ins, where possible, for example by using the WebGL Javascript API in the canvas HTML element, providing programmatic 3D rendering context by directly accessing available hardware resources. In case this is not directly supported by the browser, e.g. Internet Explorer, a widely accepted alternative should be offered, for example by using the Adobe Flash plug-in, or similar. Use of specialised or ad hoc plugins of interactive 3D rendering engines should be avoided in favor of user experience.

User experience is a top priority requirement and performance indicators should be in the focus of development establishing a balance between aesthetics and usability. Such considerations are expected to drive decisions and conclude on design guidelines. For example, photorealistic representation of the 3D space and objects should not be achieved at the expense of application performance.

3D objects should be easily updated in the application during and after implementation, taking into account the possibility of future updates, hence they should be easily migrated from the 3D modeling software to the application in an agreed open 3D format, designed for exchange of 3D assets, such as COLLADA.

Service 1 - Creating a Virtual Interactive 3D for the SMART site

  • 3D modeling, texturing, lighting of a modern and complex 3D Building containing four to seven individual spaces/ rooms. The approximate size of the whole virtual building, will be 500 to 800 square meters in analogy to virtual human characters and in accordance to the pace and size of the first person navigation.
  • Modeling and texturing of furniture and electronic equipment in accordance to predefined design concepts. Many of these elements (with a total approximate number of twenty to forty will interact with the user-visitor).
  • Each interactive element will link directly to a specified webpage, embedded into the Liferay platform.
  • Looping or relatively repeated animated behaviors
  • 3D interaction of the user with the space and objects
  • Potential 3D animated characters ( 2-6)
  • Rendering giving priority to the usability and performance of the application but also trying to reach the best possible aesthetic quality. Photorealistic result is a wish but not a requirement.
  • Utilising of a live 3D rendering mode, through HMTL 5, HTML elements or/and various, Javascript, Flash or equivalent.
  • Most 3D elements and the scripting related to them are required to be flexible as there is a possibility for future updates/changes.


Delivery of service from 8 May until 31 July 2013.


All interested parties are invited to submit an offer under following conditions:

  • Offer should be submitted in English language by 2 May 2013 in electronic version to the email addresses: This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Price indications (in EUR, excl and incl VAT):
    • Global price
    • Daily or hourly rate
    • Price for preparation including a contractual briefing meeting in Vienna
  • References


Selection will be done between the 3 May and 6 May 2013 and the winning bidder will be notified on the 7 May 2013.

Selection will be done based on the principle of cost effectiveness.

You can find detailed project information under

PDF version available here.


If you have any further questions, please do not hesitate to contact us:

Mr Stuart Simpson
European Office – Vienna Board of Education
Phone: +43/1/52525-77084
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Legal Disclaimer

This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.


© Europa Büro des Stadtschulrats für Wien, Auerspergstr. 15/42, 1080 Wien, Tel. no. (+43 1) 52525 77085, Fax. (+43 1) 403 44 27. Mail:; Stadtschulrat für Wien, Wipplingerstraße 28, 1010 Wien, Tel.: +43 (1) 525 25-0, [01.09.2004], DVR: 0064131;

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